Once upon a time, there was a world in which design existed and the world wide web did not (scary stuff, isn’t it?). I remember these days vividly—it’s the reason that I’m a visual designer first, and web designer second. Humans are visual creatures, so I’m most interested in enticing humans through a visual aesthetic that functions as a connective experience. That leaves less time for me to slave over code. Thankfully I don’t have to—frameworks constructed by much more capable and seasoned developers or “coders” are readily available; with elegant foundations for me to build my own unique experiences upon.

Technology should always be used as a tool that adds value to the experience of human interaction. Leveraging existing web frameworks for the constants of web design leave more time for me to explore visual innovations. As video and motion graphics proliferate the web, it not only enhances user interactivity but also adds to the “cool factor” of a website or app—further enriching the storytelling experience. As long as these techniques are useful and don’t inhibit the ability to use an application or device, I will slave over coding those little experiences until I’m blue in the fingertips.